Cary Vance has been the #1 Radio Promotion and Marketing Service provider for nearly 40 years. “Mr. Dance” as he is known in the music industry, has successfully promoted new music to National Radio stations, Mix Show and Club DJs for decades.
Cary “Mr. Dance” Vance is Add Vance Entertainment CEO, and Partner @1MusicAVE. Vance was named 1 of Billboard’s Power Players in 2019, and is an 11-time IDMA – International Dance Music Award Winner for Best Promotion & Marketing Executive!
1988 – Vance began as a NYC club DJ in the early 1980s. In 1985 Vance entered his music industry career at the world-famous, Vinyl Mania Records. Once Vance joined Virgin Records, he helped build Radio and Club plans for major recording artists during his tenure that included: Aaliyah, Basement Jaxx, Daft Punk, David Bowie, Fatboy Slim, Inner City, Janet Jackson, Lenny Kravitz, Paula Abdul, Rolling Stones, Spice Girls and Tina Turner. 1992 – Vance starts his own Independent Promotion & Marketing company. 1994 – Vance began to oversee the artists’ promotion for Profile Records and their dance label, Sm:)e. 1995 – Vance was offered to be the Head of Promotion, at Robbins Entertainment. 1997 – Vance returns to Virgin Records as VP of Promotion. After a second successful five-year run Vance left Virgin Records.
2017 – Add Vance Entertainment was born to expand his client services. For twenty years, from 2002 until February of 2022, Vance was President of Promo Only Promotions, where he promoted & marketed for nearly every up and coming and major Dance Artist. Cary “Mr. Dance” Vance continues his successful track record as CEO of Add Vance Entertainment, and partner @1MusicAVE. 2007 – After forming several breaking-bread get togethers, Vance began uniting key music industry Record Label Executives, Artists, Radio Programmers, Club and Mix Show DJs together for his annual Summer Sessions. In 2019 it was rebranded as 1 Music AVE. Some of the Artists that participated over the decades include but not limited to: 50 Cent, Cyndi Lauper, Jason Derulo, Ke$ha, Kelly Rowland, Lady Gaga, Pitbull, Rita Ora, Salt N Pepa, Shaggy, 3Lau, Alan Walker, Cash Cash, Cheat Codes, Galantis, Krewella and Markus Schulz. Vance partnered with entertainment industry veteran, and CEO, Reneé Casteé, to form 1 Music AVE, and produce annual 3-day music industry networking event, Artist Showcases and Awards Show, as well as 1 Music AVE’s Radio Rd, Music Meets Media. That same week, Cary “Mr. Dance” Vance was named 1 of Billboard’s Power Players! 2022 – Vance celebrated promoting his 300th Dance Radio Airplay chart #1 recently. Meanwhile, Add Vance Entertainment hosts private music industry networking chats with Radio Programmers, Mix Show & Club DJs and some of the biggest major recording Artists in the world to discuss any thing they want.