1 MUSIC AVE IS THE COLLABORATION OF MUSIC INDUSTRY VETERANS, CARY VANCE AND RENEE CASTEE, PARTNERS IN ADD VANCE ENTERTAINMENT, THE #1 RADIO PROMOTION AND MARKETING PROVIDER SERVING TOMORROW’S TOP TALENT, TODAY!
Mr. Dance, as Vance is known in the music industry, has promoted new music to National Radio stations, Mix Show and Club DJs for nearly four decades. Below is a list of hit Songs and Artists that Vance has had the pleasure to strategize and implement successful marketing and promotional plans for. A secret-ingredient to the decades of Vance’s success has been Renee Castee, an industry veteran Creative Consultant within all aspects of the Entertainment industry from A&R to full Productions. Vance and Castee met in the late 1980s when the then newly published writer, Castee offered to interview and feature Vance for a trade publication. The two music-loving industry veterans became friends over a shared passion for Dance, Rhythm and Pop music, while helping talent get in the Entertainment business. Vance and Castee continue their quest for nearly 40 years; 80 years combined of musical journeys all leading to 1 Music AVE…Having Fun While Business Gets Done.
BILLBOARD DANCE / MIX SHOW #1s PROMOTED BY CARY “MR. DANCE” VANCE
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Cary Vance has been the #1 Radio Promotion and Marketing Service provider for nearly 40 years. “Mr. Dance” as he is known in the music industry, has successfully promoted new music to National Radio stations, Mix Show and Club DJs for decades.
Cary “Mr. Dance” Vance is Add Vance Entertainment CEO, and Partner @1MusicAVE. Vance was named 1 of Billboard’s Power Players in 2019, and is an 11-time IDMA – International Dance Music Award Winner for Best Promotion & Marketing Executive!
1988 – Vance began as a NYC club DJ in the early 1980s. In 1985 Vance entered his music industry career at the world-famous, Vinyl Mania Records. Once Vance joined Virgin Records, he helped build Radio and Club plans for major recording artists during his tenure that included: Aaliyah, Basement Jaxx, Daft Punk, David Bowie, Fatboy Slim, Inner City, Janet Jackson, Lenny Kravitz, Paula Abdul, Rolling Stones, Spice Girls and Tina Turner. 1992 – Vance starts his own Independent Promotion & Marketing company. 1994 – Vance began to oversee the artists’ promotion for Profile Records and their dance label, Sm:)e. 1995 – Vance was offered to be the Head of Promotion, at Robbins Entertainment. 1997 – Vance returns to Virgin Records as VP of Promotion. After a second successful five-year run Vance left Virgin Records.
2017 – Add Vance Entertainment was born to expand his client services. For twenty years, from 2002 until February of 2022, Vance was President of Promo Only Promotions, where he promoted & marketed for nearly every up and coming and major Dance Artist. Cary “Mr. Dance” Vance continues his successful track record as CEO of Add Vance Entertainment, and partner @1MusicAVE. 2007 – After forming several breaking-bread get togethers, Vance began uniting key music industry Record Label Executives, Artists, Radio Programmers, Club and Mix Show DJs together for his annual Summer Sessions. In 2019 it was rebranded as 1 Music AVE. Some of the Artists that participated over the decades include but not limited to: 50 Cent, Cyndi Lauper, Jason Derulo, Ke$ha, Kelly Rowland, Lady Gaga, Pitbull, Rita Ora, Salt N Pepa, Shaggy, 3Lau, Alan Walker, Cash Cash, Cheat Codes, Galantis, Krewella and Markus Schulz. Vance partnered with entertainment industry veteran, and CEO, Reneé Casteé, to form 1 Music AVE, and produce annual 3-day music industry networking event, Artist Showcases and Awards Show, as well as 1 Music AVE’s Radio Rd, Music Meets Media. That same week, Cary “Mr. Dance” Vance was named 1 of Billboard’s Power Players! 2022 – Vance celebrated promoting his 300th Dance Radio Airplay chart #1 recently. Meanwhile, Add Vance Entertainment hosts private music industry networking chats with Radio Programmers, Mix Show & Club DJs and some of the biggest major recording Artists in the world to discuss any thing they want.
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Add Vance Entertainment CEO, Cary Vance and partner, Reneé Casteé @1 Music AVE are proud to announce Kevin “Kage” Jones has joined their team as the National Director of Mix Show and Club Promotions. “For nearly 20 years, I shared office space with Kage in New York City, where I got to see firsthand how well he interacts with people. Over the years he built relationships with the Mix Show and Club DJs, Radio Programmers and various other music industry executives. Kage has a broad knowledge of music, coupled with exemplary communication and promotion skills making him the ideal addition to our team,” said Vance. “Nearly 30 years ago, I had the pleasure of meeting Kevin while he was working at Cutting Records. After having only talked on a landline phone initially, I quickly learned how smart he is. Once we met in person and danced like no one was watching, probably because no one was, I quickly grew to be his friend, like no other, to date. Kevin has an impeccable sense for what’s quality music, and strong work ethics that are evident in his passionate promotional attributes. I trust you will welcome him, no matter where he is, or who he works with, simply because Kevin ‘Kage’ Jones is a Rock Star,” boasts Casteé.
When Kage first started as a DJ while in college, he never imagined that music would be his career path. Upon graduation he worked at WWOR, a local TV station in their programming department. Once company layoffs interfered with his TV career, Kage was fortunate enough to land his first music gig working for an iconic Indie Dance label, Cutting Records, as their National Director of Promotion. Shortly thereafter, Kage joined a premier, independent promotion company, Elite/ADM, which became E.M.G. & Music IS Entertainment. For over two decades, Kevin was part of a winning team having successfully worked with some of the most well-known Music Recording Artists such as, Pitbull, Nicki Minaj, Janet Jackson, Kanye West, Beyoncé, Drake and more. After an efficacious tenure with Music IS, Kage is now lending his talents to Add Vance Entertainment and 1 Music AVE. “I am so thankful for the opportunity to be a part of 1 Music AVE and Add Vance. I look forward to contributing to this great team and I am very enthusiastic to see where this latest chapter of my music journey takes me.”––Kevin ‘Kage’ Jones.
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Reneé Casteé realized her passion for dancing and music was great that since the 1980s Casteé has found pleasure producing talent and shows at various venues starting with South Florida radio station 1st Birthday party for an audience of nearly 100,000 people on land and boats.
The 1990 decade began with double blessings of her first and only son, Elton Drew Castee, and shortly thereafter as a National Tour Director at Saatchi & Saatchi as the newly formed position. Castee produced the world-famous Apollo theater’s 1st Bacardi Black presents... where client Jody Whatley, was the 1st featured of many great talent to perform on their legendary stage. Shortly thereafter, Norby Walters, then the William Morris Agency and numerous other corporations hire Castee to produce branding events with corporate sponsors and partnerships. As a booking agent, Casteé worked with Norby Walters, William Morris agencies, and partnered with Sal Abbatiello, of Fever Records fame. Later in her career, as the Creative Consultant at S.I.N. and Pellegrino Promotions, Casteé worked with CEO, Vince Pellegrino, to revamp his weekly International trade publication, and transformed S.I.N. from ol’ school press into the digital world while computerizing the company as well. During the 2000s Castee reached out to one of her favorite Writer, Producer, Director to become his Executive Administrative Assistant. Working with six-time Academy Award Winner, and four-time Golden Globe Winner, Barry Levinson, and his family on his private estate. During her tenure, she assisted Mr. Levinson with several TV productions and major motion pictures including but not limited to Man Of The Year, starring the late, great, Robin Williams.
Casteé is also an Internationally published writer having written feature stories for DMA: Dance Music Authority, S.I.N.: Street Information Network, and her first exclusive cover story interview with Milli Vanilli, during the moment “Girl You Know It’s True” went Gold. Casteé has choreographed, produced, and designed shows and tours for various recording Artists over the decades. She is a proud geek in her belief that every problem has a solution. Always utilizing her experiences, and natural desire to learn, combined with her ability to strategize, organize and mobilize. Together, Vance and Castee co-produce annual music industry networking events such as, 1 Music AVE & Radio Rd. Where Music Meets Media, and a unique 3-day Music Industry Networking Event, Having Fun While Business Gets Done!